The Master Plan

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“Jesus concern was not with programs to reach the multitudes, but with people whom the multitudes would follow. People … who would lead … were to be his method of winning the world to God. The world is desperately seeking someone to follow. This is the decisive question of our age. The relevance of all that we do waits on its verdict, and in turn, the destiny of multitudes hangs in the balance.”

Probably next to the Bible, the most influential book in my life has been Robert Coleman’s classic little volume, “The Master Plan of Evangelism.” I know that’s a strong statement, but it is not an exaggeration. This is one of those basal books that I return to time and time again. It lays out in simple, yet compelling language a philosophy of ministry that I believe is worth my all.

When this mortal existence is over and done, I would long for nothing more than a legacy that has emulated the life of Jesus in how he imparted vision and life to a handful of those who were his closets followers. I am convinced beyond all doubt that such an investment in the lives of carefully selected leaders, who can in turn multiply to succeeding generations, will affect the course of history and the fate off nations.


“Master Plan of Evangelism, The,” (Robert Emerson Coleman)

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