Business Leverage

When business people get a chance to see, touch, feel and experience CRM Enterprise, they get it.

First, they understand the concept of leverage. A dollar invested in such a way earns a significant return because, as Stephen Covey puts it, that dollar is invested in “production capacity,” not just “production.” It keeps on earning.

Secondly, these business oriented individuals usually begin to salivate because finally they have discovered a way whereby they can put their own expertise and business skills directly to work for ministry purposes. Their abilities are valued.

Involvement with Enterprise is a real life illustration of the old adage about giving a person a fish or a fishing pole. What results from the fishing pole is exponentially more effective.

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